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November 17, 2016
Gastro 2016 EGHS-WGO International Congress

In line with its growth plans, Al Zahrawi Medical had a milestone marketing event: strongly participating with a prestigious stand in the Gastro 2016 EGHS-WGO International Congress which took place in Abu Dhabi during November 17-19 2016.   It attracted more than 600 Gastroenterology doctors and professionals from the region. Novel GI solutions were presented from our key principal companies: Medtronic, MMS/Laborie and Sitzmarks by both teams in Medical and Surgical divisions.
The Laborie high-end 36-channel solid-state manometry was displayed. In addition, the show represented the launch of the new H2 breath analyzer recently introduced by Laborie for the first time in UAE.

Also, there was a very busy traffic in our booth for Sitzmarks Radiopaque markers.  Sitzmarks Radiopaque markers are an easy and effective method of assisting in the diagnosis of many GI conditions like constipation. 
Al Zahrawi Medical Organized for the LIVE case - Treatment of Barrets Esophagus using BARRX Radiofrequency generator. It was transmitted from the Digestive Disease Unit of Rashid Hospital, Dubai directly to the congress in Abu Dhabi.  The case was performed by Dr. Oliver Pech from BB Krankenhaus Regensburg, Germany & assisted by Dr. Repici Alessandro from Italy.

About the case:
Barrets Esophagus is a premalignant condition of the esophagus with its root cause originating from GERD. The current guidelines suggest that Radiofrequency Ablation technique should be used in cases of low or high-grade Dysplastic Barrets Esophagus which has higher progression rates to cancer.  The Barrx generator delivers controlled Radiofrequency energy at a limited Power/Energy setting so as to destroy the Barrets epithelium.

This event was a great success in terms of collecting valuable leads, networking with GI professionals and have higher visibility and further promoting our brands and Zahrawi name in GI area.


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